On 25th June 2021, Esports Fashion Group announces a distribution agreement with Aggregated Media to air the Esports Fashion Week pilot on the A8 Esports OTT network
Aggregated Media, or A8 for short, is a media company that focuses on esports talk, video games content and esports journalism. A8 partners with world-class content creators, networks and tournament organizers to co-produce and monetize content across multiple distribution platforms reaching more than 2 million passionate esports fans, generating more than 50M impressions every month and will be expanding onto OTT platforms globally with its own digital channel.
The partnership will see A8 media facilitate the distribution of Esports Fashion Week digital content globally. The future development of this deal will see content being co-produced by both parties to further develop the esports fashion subculture, producing insightful content to educate consumers on the space.
Ali Rezvan, Founder & President, Esports Fashion Group said:
“Production is a core element to the foundation of Esports Fashion Week, and creative content lies at the heart of the overall messaging that we’re looking to convey. I am extremely excited to have Erik and his team facilitate the distribution of our digital media as we look to build a content hub for gaming lifestyle culture.”
Speaking on their involvement with Esports Fashion Week, Erik Reynolds, President & Founder, Aggregated Media said:
“Fashion is such an important element of esports and video game culture. We look forward to partnering with Esports Fashion Group to celebrate esports fashion and to co-produce content that shows the industry and its fans that it’s so much more than just team jerseys and hoodies - it’s about identity, loyalty and expression.”
About Esports Fashion Group and Esports Fashion Week
The Esports Fashion Group formed focusing on a key goal of elevating esports fashion to unexplored heights.
With a senior management team comprised of industry veterans closely linked to the broader gaming and esports spaces, Esports Fashion Group is helping to foster a first of its kind inclusive platform to facilitate and inspire innovation. With the belief that by spotlighting the diverse landscape of esports fashion through investing in talent, community, and the creative environment, a shared pride can be cultivated within the space.
Bringing the traditional ‘fashion week’ concept to the esports world, Esports Fashion Week serves as ‘the’ hub, providing a platform for brands to debut their new collections. Built on an idea of bringing esports fashion forward by demonstrating the diverse and creative scene, Esports Fashion Week looks to embrace the wider community by laying down the foundation at seasonal showcases.
The release format is supplemented by original and insightful content to further connect and engage an audience in this shared world.