On 29th June 2021, Esports Fashion Group announces that Ford Models will take part in the pilot Esports Fashion Week, set to launch in Q3 2021.
With a rich history of close to 75 years in the fashion space and a long-standing background on the traditional fashion week format, Ford Models bring their varied insight and wealth of industry experience to Esports Fashion Week.
Through their esports and gaming talent division, Ford Models will produce a line of original content in and around Esports Fashion Week, offering a unique opportunity for their line of talent to educate the growing esports fashion audience, a factor that lies within the core of Esports Fashion Week.
Owen Fish, Founder & VP of Strategy and Operations, Esports Fashion Group said: “Our partnership with Ford Models provides a real focus on our efforts to bridge esports and fashion in a more organic and natural way. Through Ford’s legacy within the industry and their international team with years of experience in both talent management and the wider fashion industry - this partnership will incite more cross-sector collaborations and provide grounds to grow the foundation of esports fashion.”
Speaking on their involvement with Esports Fashion Week, Justin M. Jacobson, ESQ., Manager of Ford Models’ Esports and Gaming Talent Division said:
“With Ford Models being one of the world's leading fashion and digital talent agencies, it was a natural fit for our esports and gaming personalities to work and align with Esports Fashion Week to produce some unique and innovative content and conversations centred around the intersection of esports, gaming and fashion."
About Ford Models:
Approaching its 75th anniversary, founded in 1946 by its namesakes, Eileen and Jerry Ford, Ford Models pioneered a new kind of global industry based on beauty. Starting out of their New York City home, Eileen and Jerry established a company and brand that launched and defined the modeling and talent industries. As the agency renowned for innovating model and talent management, Ford Models is the most recognized and respected name in the history of modeling and talent. Today, Ford Models is at the forefront of the cultural conversation, representing talent around the world, operating where culture meets creativity. With its main headquarters located in New York City, and with offices in Paris, Los Angeles, and Chicago, Ford continues to innovate and influence the industries of modeling and talent. In recent years, Ford Models has honed in on esports and gaming by launching its dedicated division, signing a wide array of talent from professional players, commentators, and gaming media personalities.
About Esports Fashion Group and Esports Fashion Week
The Esports Fashion Group formed focusing on a key goal of elevating esports fashion to unexplored heights.
With a senior management team comprised of industry veterans closely linked to the broader gaming and esports spaces, Esports Fashion Group is helping to foster a first of its kind inclusive platform to facilitate and inspire innovation. With the belief that by spotlighting the diverse landscape of esports fashion through investing in talent, community, and the creative environment, a shared pride can be cultivated within the space.
Bringing the traditional ‘fashion week’ concept to the esports world, Esports Fashion Week serves as ‘the’ hub, providing a platform for brands to debut their new collections. Built on an idea of bringing esports fashion forward by demonstrating the diverse and creative scene, Esports Fashion Week looks to embrace the wider community by laying down the foundation at seasonal showcases.
The release format is supplemented by original and insightful content to further connect and engage an audience in this shared world.