On 9th July 2021, Esports Fashion Group announces that September Doves will take part in the pilot Esports Fashion Week, set to launch in Q3 2021. September Doves will also unveil their debut collection as part of the Esports Fashion Week Pilot.
September Doves, founded by Tom ‘Tommey’ Trewren and Ali Rezvan, look to bring a new direction to esports fashion. With the development team focused on both the design and manufacturing of the garments to be premium, September Doves aims to become one of the premier fashion houses in the developing esports fashion space.
With extra attention to detail from the offset when procuring the high-quality fabrics used and with designs in mind that could be worn anywhere, from LAN events to concerts, September Doves’ designs encapsulate their core pillars of messaging; Freedom, Free Thought, Hope.
Warren Fish, Founder, Esports Fashion Group, said:
“We’re excited to work alongside September Doves as it grows and develops to integrate fashion and gaming to an audience that may not have been introduced otherwise. By bringing Tommey and the brand along our journey, we hope to nurture the growth of esports fashion from its core and beyond.”
Speaking on their involvement with Esports Fashion Week, Borjas Macias Suarez, Lead Designer, September Doves, said:
“With September Doves being an idea born from esports minds, it was a natural fit to participate in Esports Fashion Week. We see more and more instances of fashion and esports crossing paths, and it’s easy to see that both industries are aligned in their growth. With Tommey and Ali coming from the esports world and myself coming from the design side in the esports fashion space, I’m thrilled we could all team up and showcase our debut collection in a culture where we feel we belong.”
Tommey will also hold a seat on the Esports Fashion Council.
About Esports Fashion Group and Esports Fashion Week
The Esports Fashion Group formed focusing on a key goal of elevating esports fashion to unexplored heights.
With a senior management team comprised of industry veterans closely linked to the broader gaming and esports spaces, Esports Fashion Group is helping to foster a first of its kind inclusive platform to facilitate and inspire innovation. With the belief that by spotlighting the diverse landscape of esports fashion through investing in talent, community, and the creative environment, a shared pride can be cultivated within the space.
Bringing the traditional ‘fashion week’ concept to the esports world, Esports Fashion Week serves as ‘the’ hub, providing a platform for brands to debut their new collections. Built on an idea of bringing esports fashion forward by demonstrating the diverse and creative scene, Esports Fashion Week looks to embrace the wider community by laying down the foundation at seasonal showcases.
The release format is supplemented by original and insightful content to further connect and engage an audience in this shared world.