On 18th June 2021, Esports Fashion Group announces that We Are Nations will take part in the pilot Esports Fashion Week, set to launch in Q3 2021.
Producing their own clothing lines and working closely alongside key partners in the esports and wider gaming space, We Are Nations, in their marketing and execution of a range of apparel, speak directly to the culture. From their On-Stage Wear to their Athleisure and Fanwear ranges, all releases are carefully constructed, with conscious decisions in the cuts and materials used to ensure minimum distractions and maximum comfort.
We Are Nations also actively engage in a collaborative initiative, having a key focus on its research alongside esports professionals to further develop innovative, next-generation products produced for professional gamers whilst also having the social gamer in mind.
Warren Fish, Founder, Esports Fashion Group, said:
“We Are Nations have an extremely rich and in-depth history in the IP & merchandising world, and as our esports fashion subculture has started to form, they share the same vision for our industry. Over the years, they have allowed a plethora of the most prominent esports teams in the world to have their own footing in apparel, and they have been a driving force in the manufacturing and distribution of esports merchandising. We are incredibly excited to work alongside the team on the development of this subculture and how we shape Esports Fashion Week with Patrick & Alex’s involvement in our council.”
Speaking on their involvement with Esports Fashion Week, Alex Romer, CEO, We Are Nations said:
“The establishment of Esports Fashion Week will bring together many positive yet different views and interests regarding esports and its role within the fashion industry. Esports fashion has the potential to become one of the future leaders in the cultural stakes.”
Speaking further on this, Patrick Mahoney, Co-founder, We Are Nations said:
“It is a testament to esports becoming a global presence. Esports Fashion Week was something that I am glad has started and I am honoured to be a part of it from the very beginning. I am looking forward to being involved in something as unique and new as Esports Fashion Week.”
We Are Nations will also hold 2 founding seats on the Esports Fashion Council.
About We Are Nations:
We Are Nations was founded in 2016 in New York City as a sister company to Manhead Merchandising, a global leader in music and entertainment apparel, to service a growing esports client base. We Are Nations' core services include apparel and merchandise development and design, production, marketing and sales. Working as a licensing partner with its clients, Nations works closely with teams, leagues, publishers and non-endemic sportswear brands to build omni-channel merchandise assortments and sales solutions. Additionally, We Are Nations works with select esports and esports adjacent influencers, as well as in-house brands on full vertical brand building and apparel sales strategies. Primary routes to market include e-commerce, events, and traditional retailers.
The company has offices in Nashville, USA, Manchester UK, Dallas, USA and Mexico City MX. Additionally, the company has key distribution partners in place in Asia and plans to expand into Oceania in 2021.
About Esports Fashion Group and Esports Fashion Week
The Esports Fashion Group formed focusing on a key goal of elevating esports fashion to unexplored heights.
With a senior management team comprised of industry veterans closely linked to the broader gaming and esports spaces, Esports Fashion Group is helping to foster a first of its kind inclusive platform to facilitate and inspire innovation. With the belief that by spotlighting the diverse landscape of esports fashion through investing in talent, community, and the creative environment, a shared pride can be cultivated within the space.
Bringing the traditional ‘fashion week’ concept to the esports world, Esports Fashion Week serves as ‘the’ hub, providing a platform for brands to debut their new collections. Built on an idea of bringing esports fashion-forward by demonstrating the diverse and creative scene, Esports Fashion Week looks to embrace the wider community by laying down the foundation at seasonal showcases.
The release format is supplemented by original and insightful content to further connect and engage an audience in this shared world.